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Social Media News

By admin · Comments (0) · Friday, May 3rd, 2013

techPresident: HHS’ “Entrepreneur-in-Residence,” Todd Park, to Become Next White House CTO – The White House has announced that the Department of Health and Human Services’ Chief Technology Officer, Todd Park, will take that title again at the federal level as the next U.S. CTO. Chopra announced in late January that he would be stepping down and return to Virginia, but hasn’t yet said what he’ll be doing next. Park has described his role at HHS as that of an “entrepreneur in residence,” which meant, in practice, spending a lot of time working to change the way HHS handles data. Another White House official, Tom Power, will serve in another role that Chopra held, that of OSTP’s associate director for technology, until a permanent replacement is found.

Mashable:Google+ Executive to Critic: ‘Make Sure You’re Using It Correctly’ – “Google+ has more than 100 million active users, as long as you count them correctly. In a fireside chat at SXSW, Google+ Lead Vic Gundotra said Google’s social network enjoys 50 million users who sign in once a day and 100 million who sign in once a month, calling it the “fastest-growing service we’ve ever seen at Google.” Those users, however, are not necessarily signing directly into Google +. Instead, they may be signing into one of the services “optimized for” Google+. This includes Gmail and YouTube. In other words, we still don’t have a hard number for Google+ activities. Gundotra defends this calculation.”

Social Media B2B:Drive B2B Channel Sales With Social Media Content – “Social media works best for B2B companies when people connect directly around topics they are passionate about. Connections work even better when no one in the group is pushing a particular agenda. This allows the focus of the communications to be around joint learning, which draws crowds, versus thinly disguised sales pitches, which drives everyone toward the metaphorical door.”

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Categories : Social Media

Social Media Defined

By admin · Comments (0) · Saturday, April 27th, 2013

By Jason Kay

All the buzz anymore is about social media this, and social media that. Truth be told, social media has infiltrated our lives in a big way, and by all accounts, it looks like it’s here to stay. It’s important to government employees to keep some social media guidelines in mind, so they don’t end up having it cause problems with fellow employees or with their jobs.

Social Media Defined

Social media includes such things as blogging, YouTube, Facebook, Twitter, MySpace, and all the other such sites that are popping up around the cyber world. With over 800 million people alone using Facebook, there’s a good chance that most government employees have signed up there as well. They may even be using several social media opportunities and creating their own websites, with all roads pointing to trouble if they are careless with what they do on these sites.

Many people do not realize the problems that can arise by haphazardly using social media tools, both on and off the job. Just scan some news headlines, and each week there are stories about how some employees have done something that ended up getting them in some hot water and having to answer to the powers that be. Rather than have to do damage control after the fact, employees should focus on following smart social media guidelines from the start.

Social Media Guidelines

Many employers, including the government, have well defined social media guidelines that they want employees to follow. Some even go so far as to have employees engage in social media training on the job, which gives them an even more in-depth look at the importance of following the guidelines.

Here are some social media tips that every government employee should follow:

· When it comes to the online world, things can be difficult to decipher and feelings and intent can be misunderstood. Often times, people will write something online, and because of the absence of body language and voice inflection, people can easily misunderstand what the person is saying. This can lead to hard feelings, as well problems between employees.
· Social media is not anonymous. Many people mistakenly believe that the Internet provides anonymity, but that’s just not the case. There are ways to track down the information to find the source from where comments originated.
· It’s important to always use good judgment when using social media tools. This goes for whether you are acting as an individual or on behalf of the government. As such, keep things in mind like any photos posted and comments made. In other words, you may want to skip the pictures of you partying down on a Saturday night while wearing a bikini and covering yourself with whipped cream.
· Make sure that you read, and understand, your department’s social media guidelines and policies. If you have questions, or if there is something unclear, ask questions so there are no issues that arise later on from the uncertainty.
· Although freedom of speech exists and some people may feel they can make comments about their employer, boss, or co-workers, it doesn’t mean there won’t be any repercussions. In all likelihood, there will be some problems that arise if you do engage in writing negative or hurtful things. Even if they cannot outright let you go for what you said, it could mean you will get passed up for possible promotions or there may just be bad feelings with co-workers.
· It’s important to always know copyright laws. Once you know what you can use, borrow, and need to pay for, always be sure to follow it in order to keep yourself out of trouble. Copyright laws cover both images used online, as well as verbiage.
· Another issue that many people like employees to keep in mind is that they should maintain confidentiality about their work and fellow employees. This means they should not post photos of the people without their permission.
· Always take responsibility for what it is that you put online through the use of social media. If you used poor judgment and put something on there that you shouldn’t have, own up to it and apologize. You should also do what you can to remove it.
· If you are using social media for work purposes, you will most likely have additional rules you will need to follow. These may include everything from how your boss prefers things be written, to image usage, and how often they would like things posted. Be sure to know and follow these protocols. If you feel there is a problem with one of them, or have an idea for something better, be sure to discuss it with those in charge.
· Always be transparent when you are using social media, especially if you are doing so for your job. Let people know who you are and where you work. If you are responding to something outside of work that people may confuse for a work related position, add a short disclaimer that states your opinion is no reflection upon or is not associated with your job.

Harnessing the Power

Social media tools have become so popular because they can be fun, entertaining, and can bridge the gap between people who haven’t spoken in decades. They can also be effective tools for businesses, helping them to keep in contact with their target audience and employees and to promote their business. Those employees who don’t get hung up in the negatives associated with social media tools and that focus on harnessing the power that it offers, will help strengthen their position within the government, rather than weaken it.

There is no reason to fear social media completely. Again, it is here to stay. But just like there were rules for the playground when you went to recess, there are rules and guidelines that should be followed when engaging in using social media tools. The sooner that people get on board with following them, the less they will need to worry about it having a negative impact on their career or relationships with co-workers.

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Social Media: Millions on Facebook?

By admin · Comments (0) · Sunday, August 12th, 2012

USAToday:What can we learn from Angry Birds? – In studying the benefits of video games, the White House is finding video games make an exceptional tool for teaching a huge array of skills and content.

Mashable: How Social Media Could Improve Public Safety – “To understand the spectrum of social media applicability and the challenges it poses to public safety, it’s helpful to think how the public safety context is different than traditional social media usage. First, public safety is event or incident-driven, whether for prevention, reaction or investigation. Second, public safety is really a unique form of customer service in which the expectation of service is very high, everyone expects to receive the same level of service, regardless of his frequency of use or willingness to pay for it, and the cost of failure can be astronomical.”

Dealbook: Those Millions on Facebook? Some May Not Actually Visit - On the first page of Facebook’s prospectus for its sale of stock to the public, it pegs the number of its “monthly active users” at a whopping 845 million people. The social networking site arrives at an even more astounding number when it comes to “daily active users”: 483 million people. Those are some huge numbers. If it is hard to believe that so many people are clicking on facebook.com every day, that’s because well, they aren’t, exactly. Those eye-popping numbers should have an asterisk next to them.

Mashable:Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC]

Mashable: Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] Spreading unique, helpful bits within the industry or with consumers creates brand awareness, new customers and client loyalty.

Business Insider: LinkedIn Just Hit 150 Million Registered Users – LinkedIn now has more than 150 million registered users, the company announced today. LinkedIn adds around 10 new members every 5 seconds, according to LinkedIn’s senior vice president of product Deep Nishar.

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Categories : Facebook, Social Media

5 Hidden Features of Facebook Media News

By admin · Comments (0) · Saturday, July 7th, 2012

Search Engine Land: Goodbye Google+ People & Pages, Hello Knowledge Graph Box – “Google’s Knowledge Graph has claimed its first “victim,” if you will: The content box that showed “People and Pages On Google+” is gone. In its place? A variety of Knowledge Graph-related content that will show up differently depending on the search query.”

Mashable: New Facebook Integration Shows What Your Friends Are Learning – “The Pinterest-like website for learning that the founders of Grockit launched Thursday now has a Facebook integration that shows your friends what you’re learning. Learnist, the newly launched product, allows anyone to compile content pieces onto a board (they call it a “learning”) that may look familiar. Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings.”

Social Media Today: Facebook Promotions: Know the Rules – “Running contests on Facebook is a major source of confusion amongst Facebook Page owners. Facebook terms are a little unclear and many Businesses have no clue at all about the rules they need to follow. By breaking Facebook Terms, you run the risk of having Facebook shut down your Business Page. Make sure you’re familiar with all the rules.”

Mashable:Motorola Under Google: 3 Possible Futures – “But in the same note, Page says it’s replacing Motorola’s CEO with a “longtime Googler” and several other key executives will be replaced as well. Google appears to have big plans for Motorola Mobility, but given that newbie CEO Dennis Woodside doesn’t have a strong history in telecommunications (he began his career as a mergers and acquisitions lawyer, according to his LinkedIn profile) or Android, it’s unclear what those plans are. I see three possibilities:”

Social Media Today: Social Metrics: Market to the Head? Impossible. – “Newsflash: In case you haven’t heard, social marketing is not just about likes, shares and mentions anymore. The ways that brands promote and engage via social media is evolving and so are the ways to measure key metrics and ROI—and with more and better tools on the market, it’s getting faster and easier to acquire data.”

Fox News: Is this the next Facebook? Microsoft unveils so.cl social network – “Microsoft has quietly launched its own social network — but the company swears it isn’t a Facebook competitor.”

Mashable:Yahoo’s Axis and Two Other Stories You Need to Know – “Yahoo Launches Web Browser Axis to Mixed Reviews, FBI Launches Online Surveillance Unit [REPORT], LG LS860: New LG Smartphone With a QWERTY Keyboard Leaks”

techPresident: Changing Winds for Open Data at the National Weather Service – “The National Weather Service is going to update its weather alerts for the 21st century.Weather data has long been held up as a prime example of how government data can spur private enterprise, as an entire industry has evolved to interpret and package meteorological data coming from government sources. Now, the Weather Service is updating how it offers up that data for a next-generation weather industry.”

Mashable:Obama Answers Twitter Questions Himself – “President Barack Obama is no stranger to Twitter; he held his first Town Hall on the microblogging network, at the White House, complete with Master of Ceremonies Jack Dorsey, just under a year ago. But that was easy — Obama got as much time and space as he wanted to answer the questions posed on Twitter. How about the president replying in tweet form, in real time? Thursday, with his reelection campaign getting into gear, Obama decided to respond to a few questions via Twitter while in Iowa — and this time, it was his fingers on the keys.”

HowTo.gov: How Internet Users Spend Time Online [infographic] – “The folks at Go-Gulf.com show some of the amazing numbers that provide a snapshot of how people spend their time online. The average Internet user spends around: 22% of their time on social networking sites, 21% on searches (Google gets 1 billion search queries a day!), 20% on reading content and 19% on emails and communication.”

Mashable:Bubble Robots Move Using Lasers [VIDEO] – “This isn’t your typical artificial intelligence robot, but scientists at the University of Hawaii have created bubble “robots” that can be directed using lasers. They hope to use the bubble robots to build micro-structures. And once the bubble bots are no longer of use, they can be popped.” (way to go NIST!)

B To B Online: Social media marketing surges, legacy channels impacted – “Social media, initially a curiosity, is an increasingly important avenue for marketing interaction between marketers’ brands and their customers and prospects, according to a new study from BtoB. The study also contains a number of surprises about which platforms are favored by marketers and social’s impact on legacy channels.”

Mashable: In-App Ads: Balancing the Needs of Advertisers and Publishers – “In Mashable‘s new video series, Behind the Launch, we’re taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we’re running bonus footage throughout the series to provide a deeper look into the startup experience. This week, Vungle hired David Oh as director of business development. Now, David and Colin Behr — who joined Vungle as “the closer” a few weeks ago — are fleshing out the business model and forecasting revenues for Vungle.”

Business Insider: This 21-Year-Old May Have Cracked The Future Of Mobile Advertising – “In a nutshell, Kiip’s banners appear in a mobile game once a user completes a level. The ad offers the user a reward for their gaming success: a free bottle of Propel, for instance, was offered by Pepsi inside the MapMyFitness app for every eight miles run by a user.”

MarketingProfs: Four Tips for Subject-Line Success – “Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they’re just right. After all, a single word can make the difference between a subscriber’s indifference and interest. So how do you get recipients to open your messages? In this post at Mass Transmit, Anthony Schneider outlines eight rules for creating better subject lines.”

CMO.com: After Almost 20 Years Of Banner Ads, Who Is Clicking? – “Internet users have been presented with banner ads for nearly 20 years, but who’s clicking them and who’s not. A new infographic from Prestige Marketing reveals some insights on who clicks ads and the reasons many don’t click.”

Social Media Today: Social Media Is Taking Over Search & SEO – “How strong of a role does social media play in search and SEO? There are still many B2B companies not participating in social media. It doesn’t help our sales effort, we cannot quantify it, our target doesn’t use it and the list goes on. I would argue that without participation in social media your SEO and search effort is working at 50%. If you think sophisticated audiences aren’t using social, then think again. Over 5 million high networth investors use LinkedIn. According to a Hubspot 2011 survey of 611 advisors, 61% said they had landed a new client directly from LinkedIn.”

Social Media Today: 5 Hidden Features of Facebook – “It’s a little like Facebook’s version of the Easter egg extra you can find in a DVD of one of your favorite movies. Only instead of getting inside director’s jokes that you might not have known otherwise, these features are here to make the experience of having a profile on Facebook one you can customize deeper while still protecting the privacy of. And that’s saying a lot considering that not every Facebook user has yet to convert their home page to the timeline and tailor it to fit their professional and personal needs.”

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Categories : Facebook, Social Media

Tags : Facebook, Social Media

Facebook vs Google: Who will win? Social Media News

By admin · Comments (2) · Tuesday, July 3rd, 2012

PCWorld: Facebook vs. Google: Who Will Win? – Facebook is now officially a public company, scads of new millionaires are on a Silicon Valley spending spree, and media outlets near and far have yet to pipe down about the IPO, likely one of the most anticipated in history. But is the long-term viability and success of Facebook a slam dunk? You’d think so, considering 900 million people on the planet use the social network now valued at nearly $105 billion. Not everybody thinks so.

CNET: Chrome now world’s top browser, but beware the math – There’s no debating Google Chrome continues to gain momentum and put pressure on Internet Explorer. But according to one browser-tracking firm, it’s now more popular than Microsoft’s alternative. Analytics site StatCounter has revealed that for the first time, Google Chrome overtook Internet Explorer last week to become the world’s most popular browser.

Social Media Examiner: 5 Ways Businesses Are Using Facebook Timelines – “Take a look at these examples of how businesses are creatively using Timeline”

Mashable: Manage Your Brand’s Facebook Page From this New App – “Facebook unveiled its new app on Monday that lets you manage your branded Facebook page from your iPhone. Using the Facebook Pages Manager app you can respond, post and comment on your page, plus post updates and photos. Just install the free app, then login to your Facebook account.”

Mashable:Obama Wants Government Agencies to Focus on Mobile Apps – “President Barack Obama has ordered all government agencies to offer more of their services in the form of mobile apps. A new memo called “Digital Government: Building a 21st Century Platform to Better Serve the American People” requires each agency to make at least two services, used by the public, available on mobile devices within 12 months.”

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Categories : Social Media

Tags : Facebook, Social Media

Social Media News – 5 Signs You’re Out of Touch

By admin · Comments (2) · Wednesday, June 27th, 2012

Inc: 5 Signs You’re Out of Touch With Your Audience – “Here are five sure signs that you, or your organization, may be out of touch with the people or businesses that are buying your product or service:”

Mashable:How Google+ Can Succeed at Business Without Really Trying – “Many have already dismissed Google+ as a failed venture, but it would be premature to write off the network as a social experiment gone awry. Just as Gmail was key to Google’s enterprise play, Google+ is fast becoming the enterprise social networking tool of choice for savvy office workers.”

PEW Internet: The rise of e-reading — 21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them. (h/t Paul F at USPTO)

Mashable: Yahoo Then and Now: Diagnosing a Sad Decline – “I’ve been watching Yahoo for over 15 years. Back in the 1990s it seemed unstoppable. There was no Google and though many other sites were offering indexed searches of the Web, Yahoo’s approach, which was more of a directory (they actually used AltaVista’s index at one time), seemed to get that the Web is more than just a gigantic bucket of words, it’s content.”

Marketing Charts: Social Media Most Common Online Agency Service Offering – “83% of online marketing agencies offer social media marketing services, while an additional 7% plan to do so in the future, according to a HubSpot report released in April 2012.”

Mashable: Sheryl Sandberg Leaves Work at 5:30 Every Day — And You Should Too – “Facebook COO Sheryl Sandberg is familiar with the funny, uncertain feeling that comes with checking out soon after 5:00 to be with family, and although she used to worry about what others thought of her departure time (which is a completely reasonable hour to head home, by the way), she has finally reached a point where she can take off at 5:30 p.m. without the lingering concern of how others are perceiving her.”

techPresident: Let’s All Talk About Congressional Email – What is the flood of emails pouring into Congress doing to national politics? Matt Glassman, an adjunct professor of political science at Catholic University, thinks it might be creating reasons for individual members to focus less on local politics and more on attention-getting national issues.

Mashable: 10 Resume Tips for Technology Professionals – “Everyone can use a little help with their resume, especially if they’re pursuing a career in a highly technical field. These ten tips can help tech professionals optimize their resumes in order to nab that great gig.”

techPresident: Campaigns & Elections Magazine Announces ‘CampaignTech Innovators’ – Campaigns & Elections magazine has announced its 2012 CampaignTech Innovators in the areas of campaigns, advocacy, Capitol Hill and nonpartisan innovation. Candidates are nominated by their peers. The winners “all demonstrate a visionary approach to the future of digital politics and advocacy,” according to Campaigns and Elections. The recipients will officially receive the awards on April 19 at the CampaignTech Conference in Washington D.C., and most of the names will be familiar to regular techPresident readers.

ReadWriteWeb:Eye Movement Study Reveals Six Must-Know Things About Facebook Brand Pages – “The Facebook Timeline that brand pages were forced to switch over to last week is “flawed,” according to an eye movement study of six brand pages by SimpleUsability, with many of the new features going unnoticed or being misunderstood.”

MarketingCharts:Consumers Happier With Products Bought Online Than In-Store – “Looking at online feedback from both in-store and online shoppers, the company found that the average feedback rating among 19-24-year-olds was 4.48 for their online purchases, compared to 4.40 for their in-store purchases.”

SocialMediaToday: 3 Keys for the Content-Challenged – “Let’s take a look at three keys that will help you get a handle on the content process:”

SocialMediaToday: Social Media Marketing: Three Mistakes to Avoid in 2012 – “Unfortunately, there aren’t too many “gurus” who will warn you against what you shouldn’t do. Luckily for you, by the time you’re done with this article, you will know the three biggest mistakes you should avoid in your social media marketing efforts.”

SocialMediaToday: 19 Tools for Pinterest Pros – “Below are just a few of the tools and services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees.”

SocialMediaToday: 3 Ways to Maximize Your Network Relationships – “By maximizing your communication with potential clients and target markets, you will open several doors and in so doing, build greater opportunities for your business and for those on your network.”

SocialMediaToday: 3 Key Aspects of Facebook’s Timeline Format – “Here’s are 5 key aspects to check before you prepare to upgrade your pages to Facebook’s Timeline format.”

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Categories : Social Media

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Social Media News – Prepare Your Brand for Social Media

By admin · Comments (0) · Monday, June 25th, 2012

MarketingProfs: Six Ways to Prepare Your Brand for Social Media’s Visual Revolution – “As social media continues to evolve, one reality is coming into focus: Brands are becoming more visual. One indication is the emergence of new kids on the block, such as the image-driven social network Pinterest. Another is the recent updates to more established social platforms, such as Facebook’s Timeline. What’s clear is that brands without a solid visual vocabulary will be left behind.”

Mashable: Major League Baseball Uncorks a Social Media Homer – “Can Major League Baseball pitch a perfect season with social media? The league is taking impressive steps to beef up its social presence and engagement with fans this year.”

techPresident: Tumblr Gets a Director of Outreach for Causes and Politics – Liba Rubenstein recently became Tumblr’s new director of outreach for causes and politics after spending the last several years at News Corp, most recently as director of their Global Energy Initiative. Rubenstein was previously MySpace’s public affairs coordinator, and managed MySpace’s causes and politics channels, before taking on her role in corporate social responsibility at News Corp.

Mashable: MLB Fan Cave: The Core Of Major League Baseball’s Social Strategy – “The MLB Fan Cave is a shrine to Major League Baseball in downtown New York City, decked out in baseball memorabilia, quirky artwork with high-tech touches, and televisions — lots of televisions. The Fan Cave, and the people in it, are at the very core of Major League Baseball’s social media strategy.”

AllthingsD: Time Inc. Hearst, Conde Nast, Meredith Launch “Netflix For Magazines” — Remember Next Issue Media, the “Hulu for Digital Magazines” consortium made up of the biggest names in publishing? It has finally delivered something worth talking about: Call it Netflix for Magazines.

Mashable: Global Internet Slowdown: Is Anonymous to Blame? – “Anonymous is claiming responsibility for a cyberattack against Chinese websites — one that may also be having an impact on Internet speeds across the world.”

CMO.com: Seven Metrics to Prove Marketing’s Worth – “At the heart of the problem is the lack of meaningful corporate marketing metrics. CMOs don’t lack for data, but many fail to turn those numbers into information that’s valuable in the business context”

Mashable: How One Non-Profit Aims to Create Open-Source Government – “As a non-partisan, non-profit organization, the Sunlight Foundation is taking the ethos found among the open-source software movement and applying it to government. It’s one goal is to publish the government’s public data in an easy-to-access location, at no cost to users. Unlike similar services, its data is free. The foundation says its work is for the benefit of concerned citizens and investigative journalists.”

DataXU:Marketing in the Digital Age Whitepaper (download) – “most marketers believe data-driven marketing enables better understanding of their customers, but 78% admit they don’t adequately use the available customer data.”

Mashable: 8 Tips To Maximize Your Brand’s YouTube Presence – “This is why brands need a YouTube game plan that covers all aspects of the brand channel, including aesthetic, video content, and comment moderation. Below are eight tips for creating such a plan and turning your brand’s YouTube channel into a video hotspot.”

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Categories : Social Media

Tags : Social Media, website content