Improve your content: give users the information they want.
Review the information presented on your site with your purpose and different users in mind:
- Those who don’t know you – they will be looking for general “about us” information, service times, directions, and general contact information.
- Those who attend your ministry will be looking for event information, involvement opportunities, and contact information for ministry leaders.
Look at how the information on your site is presented. Generally, it should be brief, clear, and easy to navigate. Content should be up-to-date. (Remove last week’s announcements!)
Making sure your content is fresh and focused isn’t expensive; it just takes some time and attention.