It is always a good idea to write the content of your church website for those who will be using your website. A lot of times the website is written for the theologian, the church staff or the pastor. Remember who will be reading your site and style your writing for them. So it is very important to style your writing for the various users of your church website.
- Church members: This group is probably the easiest to write for. They are interested in events that are happening and the photo album because they might find their picture there and want family and friends to come and see. So the information needs to be accurate, up to date, and something they can show their friends and family.
- The curious: They have very little experience with the church. Most of their knowledge is from what they see in movies, hear in the news and know from what others tell them. Here is an opportunity to share with them a little about who you are, what activities you are involved in and the fact that they may very well fit in. The website is their front door to easily find out more about you and may even encourage them to visit.
- The New: I told my son that when someone is looking for a church because they just moved into the neighborhood the first thing they will do is check out the churches website. His comment was that is what he did. Since that is the case, what are they checking out? The first question to be answered: Is there a website to begin with? The second: Is it up to date? The third question: Are they friendly toward kids? How the website answers these question says a lot to the newcomer and if he will even visit your church.
The church member, curious and newcomer have different expectations and needs. When you’re writing content and managing the website and your website incorporates the needs of these groups you will have a successful church website. Guess who is coming to church?