“Strategies for Effective Facebook Wall Posts: A Statistical Review”
Buddy Media Platform
- Keep it short and sweet. Shorter posts have a higher engagement rate.
- Avoid URL Shorteners. Full URLs have higher engagement rates. With a shortened URL there is no indication where the link goes & users may be less likely to click.
- Post When People Are Listening. Posting outside of business hours can increase engagement rates. Think about it – would you be engaging in personal posts during work hours?
- In General –
- Thursdays & Fridays = highest engagement rates
- Wednesday = lowest engagement rates
- Saturday & Sunday = above average engagement rates
- For Healthcare –
- Thursday = highest engagement rates for health-care & beauty industries
- In General –
- Give Simple, Clear Instructions. Fans will follow instructions. Be direct by asking people to “like” you. Ask fans to “post”, “comment”, or “tell” you something.
- To Get Likes. Use words: like, take, submit, watch, post, comment.
- To Get Comments. Use words: post, comment, tell us, check, like, submit.
- Ask Questions at the End. Posts that end with a question (remember to be direct) have a higher engagement rate.
- Where, When, Would, Should. These words drive the highest engagement rates.
- Avoid Why. Why questions have the lowest “like” and comment rates, and may be perceived as intrusive and/or challenging.
“16 Ways to Get More Comments On Your Facebook Page”
- Ask Specific Questions. Specificity will get more comments.
- Ask Yes or No Questions. Yes or no: Are you more likely to answer “yes or no” questions, or open-ended ones that require time and attention? Point given.
- Ask edgy questions. Edgy questions draw more attention and engagement.
- Ask questions about a photo. Share a photo and ask fans to comment.
- Ask fun questions. Don’t be afraid to go off topic a little bit – show them you are human and not just “the government”. However, don’t go overboard – we are still a federal agency.
- Ask who attended an event. Did you just hold a Welcome Home Event? Ask your fans if they attended (and maybe what they thought about it).
- Ask for tip. Ask for tips to improve your program / facility.
- Ask humanistic questions. Example: “When you were first recovering from a brain aneurysm, what gave you the most hope?”
- Stay Away From Risky Questions. Questions that could get people to release PHI / PII should be avoided. There are many identity thieves using Facebook that would love to get these responses.