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Why be on Facebook and Twitter?

Facebook has over 500 million active users – whether you think your audience is not on Facebook (you’re wrong) or you think Facebook is a fad (so what – it’s big news now), you’re missing a huge opportunity to get information out to your stakeholders, interact with your customers, and even do some service recovery & improve customer service.  And let’s not forget Twitter – it reaches around 200 million people!