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Social Media News

Mashable: Mesmerizing Visualization Maps Every Transportation Route on Earth [VIDEO]

 

AdAge: Click-Through Rates May Matter Even Less Than We Thought – “We already know that click-through rates on online display ads are abysmal. Now a study from the startup Pretarget and ComScore revealed that even when a user clicks on an ad, the correlation between that click and a conversion is virtually nonexistent.”

 

SocialMediaToday: Great Trends in Mobile [INFOGRAPHIC]

 

MarketingProfs: How to Go B2B at Three Major Social Sites – “All social networking sites hold potential for B2B marketers, Kevin Murphy argues in a recent post at the Intel blog. Still, many companies seem to stick to LinkedIn as their main online social forum. The challenge, Murphy says, is to understand which features of other popular sites lend themselves to B2B networking—and to capitalize on them.”

SocialMediaToday: 10 Trends to Beat Digital Darwinism – “The truth is that you can create brand pages on every social network you can imagine and you won’t succeed unless you know whom you’re trying to reach and where, what it is they expect and value, and how these channels represent a meaningful opportunity for you and your consumers to connect. You first must answer what’s in it for them and what’s in it for you.”

 

Washington Post CISPA passes the House, privacy battle moves to Senate – The House passed the Cyber Intelligence Sharing and Protection Act (CISPA) Thursday night, despite some controversy over how the bill addresses privacy and a threat of a veto from the White House. The measure, designed to make it easier for the federal government and private sector to share cyber threat data with each other, was approved by a 248-168 vote. Its supporters and opponents were quick to issue statements following passage of the bill, which now moves to the Senate. The Obama administration had issued a veto

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