Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions.
The chart below outlines the new roles of manager, content creator, moderator, advertiser and insights analyst.
Mashable: How (RED) United the Social Web in the Fight Against AIDS – “In the non-profit’s short history, it has embraced what it means to be a distinctive brand in the social space. RED is the only non-profit with more than 1 million followers on both Twitter and Facebook, having more than 3 million followers on all platforms, including Foursquare, Instagram, Pinterest and Myspace.”
Amex Open Forum: 7 Biggest Mistakes in E-Mail Marketing – “You probably aren’t expecting someone from Constant Contact to say e-mail is dead. Fair enough. And you are right: e-mail is definitely alive and well. However, you might hear differing opinions on the subject depending on which small business owner you talk to. This is because there are different approaches on how to best use e-mail to reach customers and prospects. In many ways, e-mail is dead for a lot of small businesses–not because of the tool, but because of the business’s approach.”
Mashable: Facebook Rolling Out ‘Trending Videos’ – “A new “trending videos” feature is being rolled out to some Facebook users, according to a report from TheNextWeb. Once you’ve got the new feature, it will auto-populate with videos your friends are watching on Facebook’s Open Graph apps.”
Mashable: The Beginner’s Guide to Instagram – “We’re here to share the Instagram basics, whether you’re new to the network or need some additional tips. Better hurry, though — Instagram has undergone such changes in the past few months, who knows what else is in store.”
Mashable: Women Are Bigger Fans of Social Media than Men, Survey Says – “More than 2,000 Brits were questioned for a survey commissioned by BT about the social media habits of men and women. The results showed that more than half of the women surveyed (54%) use social media sites like Facebook and Twitter, compared to 34% of men. And of those social media users, more women than men reported they would miss those sites if the Internet ceased to exist.”
Branding Strategy Insider: Social Media Marketing Is An Oxymoron – “Marketing is not exactly a “social” activity. Often, it’s a rude interruption. Regardless, the term “social media marketing” is now firmly established in our current marketing lexicon. Many marketers continue to struggle with determining which discipline owns the social media effort within their organizations. Is it in the domain of advertising, PR, HR, IT? Social media, for all the attention it receives, is still largely a jump ball.”
Strategy+Business: Engagement Isn’t Enough – “As leaders, we often miss critical indicators that can improve the likelihood of organizational and personal success. Consider the ubiquitous employee satisfaction survey, which is usually administered once a year and, as long as the scores are respectable, crossed off the corporate must-do list. Typically, these surveys measure employee engagement levels. But that’s not enough. Employee energy and enablement are as essential to high levels of performance as engagement.” (registration required)
Mashable: Social Media Day Is June 30. How Will You Celebrate? – “On Saturday, June 30, digital enthusiasts will hold meetups across the globe to celebrate the one thing that unites us and keeps us in constant contact: social media. Whether you’re an obsessed Instagram photographer, an endless Pinterest pinner or a ten-times-an-hour tweeter, Social Media Day is a time to recognize the digital revolution that has changed how we live.”
Mashable: How to Get the Most Out of the New Bitly – “No longer a simple URL shortner, Bitly has expanded access to its data archive, improved discovery and introduced an entire redesign, so that you may more easily monitor your shortlink shares. However, “easily” may be a misnomer — reactions to Bitly’s new redesign have been lackluster. That’s why we’re here to sift through the confusion with an overview of the Bitly basics.”
Mashable: Facebook Promoted Posts: A Step-By-Step Guide – “Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds. Earlier this year, Facebook shared the statistic that a Brand Page’s content is only seen by 16% of the fans. Facebook’s slew of ad tools and these new Promoted Posts are geared to help businesses reach and engage more of their fan base. A brand can now pay $5, $10, $15 or $20 to “get more people who like your Page to see this post.”
Social Media Today: Should LinkedIn be considered a social media site? – “Remember LinkedIn? The forgotten middle child of the social media world, wedged between Facebook and Google+ – neglected, awkward, and always hitting people up for money. It’s always billed itself as being cut from a different cloth than its competitors; a social media site made for business, job seekers and recruiters alike, and could be used to forge connections with fellow colleagues in your field.”
Social Media Today: The 15 Minute Social Media Workout – “Investing your time in the most beneficial social media strategies can stimulate growth. However, most strategies out there require you to have an entire team of professionals dedicated to monitoring your social media presence.”
NY Times: Ads Give Shout-Outs to Customers by Name – “A new campaign offers a new angle on that by addressing individual consumers in ads that are running not in targeted media but in mainstream media, where everyone can see and hear them.”
Forbes: Are Tablets Becoming Mobile Televisions? – “Another very interesting finding from the report is the incredible success of in-stream mobile advertising, which is defined as “ads that appear in the context of a video, as a commercial break in full episodes or before videos clips, vs. more traditional online advertising.” According to the findings, in-stream video ads are out performing online ads by 31%.”