PR Daily News Feed: How four brands manage their wildly successful Facebook pages – Social media managers dream of having an audience of millions. We think of how amazing it would be to have legions of engaged fans commenting, liking and sharing our brilliant posts while sitting back and watching the fan base swell.
Health Care News Feed: 3 reasons why blogging scares hospital communicators – One of the best ways to create leadership and develop a national reputation is to develop an external blog. Yet only 149 of the nation’s more than 5,700 registered hospitals have a corporate blog.
Mashable: 7 Big Privacy Concerns for New Facebook and the Open Graph – “Here are seven things you may not realize that Facebook knows, and is using to interact with your friends or advertisers. Concerned about what you share on the social network? Be sure to check the Apps You Use in the Privacy Tab to ensure that you have full control of your privacy in a way that makes you feel comfortable.”
Beyond the Arc: Make Your Facebook Page Engaging – To find out what strategies are most effective at maximizing engagement, BEYOND the ARC analyzed posts on the American Express Facebook Wall. Key takeaways include:
- Address what people care about
- Allow people to show off exciting things they have done
- Appeal to people’s aspiration self such as through charitable cause or community event.
Health Care News Feed: AP updates social media guidelines: 5 takeaways for PR pros – From friending and following to interacting with @ tweets, here are the things PR pros should know about the new guidelines.
Mashable: How the Peace Corps is Building a Community of Volunteers Online – “For that reason, fragmentation is a daily struggle for Burman’s online efforts at the NPCA. Volunteers often make their own niche groups or communities around their personal profiles or interests. There are online groups for black volunteers, blind volunteers and volunteers interested in fair trade coffee issues or water access issues. The NPCA makes it a point to celebrate these user-created groups while simultaneously tying them to the larger Peace Corps online community. Burman’s team has a presence on Facebook, YouTube, LinkedIn and Twitter, and the NPCA is always looking for new ways to get volunteers back in the fold.”
Mobile Commerce Daily: Best Mobile Retail Apps Of 2011 – From Walmart to Five Guys Burgers & Fries, take a look at 10 examples of noteworthy application created to improve the shopping experience and cultivate loyal customers.
Mashable: YouTube CEO: The Future of Content Is Niche Channels – “People have specific interests in a variety of topics — say, yoga and stand-up surfing — but it’s difficult to find a continuous stream of video content catered to those interests, Kamangar contends. YouTube is looking to bridge that void by developing channels that are more topically specific and interactive than what viewers are currently able to find through traditional, one-way broadcasting channels. The online video network has invested $100 million in developing premium content channels catering to subjects such as business news, food, dance, education, pets, fashion and fitness.”
Health Care News Feed: Hospital marketing campaign gets trendy with ‘hand hearts’ – Who would have thought that musicians Justin Bieber and taylor Swift would help in a hospital’s social media strategy?
RWW: Blogging Declines Across the Inc. 500 – A new longitudinal study at the University of Massachusetts at Dartmouth focusing on the online activities of the Inc. 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year. The UMass researchers, under the direction of Nora Barnes, has been following this group for several years. Only 37% of those interviewed had a corporate blog last year, down from half of those interviewed in 2010.
Mashable: NASA Launches Facebook Game to Test Space Program Knowledge – “NASA has launched a multi-player Facebook game to test just that. Space Race Blastoff poses a series of surprisingly tough questions — for example, who launched the first liquid-fueled rocket? — that cover a range of space-related topics including history, technology and science. There’s even a pop culture category.”
techPresident: For Americans Overseas, Easier Than Ever to Cast a Vote – “My colleague Miranda Neubauer noted in today’s First POST that Americans abroad stand to have a bigger influence in the 2012 election in large part in due to technology, as the International Herald Tribune reports.”
iMedia Connection: A Marketer’s Guide To Engaging The Tablet User – “There is no one-size-fits-all solution to mobile computing. Marketers who create an adaptable, user-led strategy will position themselves to provide engaging tablet experiences to their customers today while preparing themselves for the next big thing.”
Mashable: Why Context Is King in the Future of Digital Marketing – “Since data, devices, and content just keep multiplying, how can we marketers help consumers make sense of the world? By going back to basics, and returning to context. Behavioral targeting is certainly valuable. Knowing what a prospective customer has recently read, browsed, watched, and bought online is definitely useful. But all it illuminates is past behavior.”
iMedia Connection: 3 outdated metrics you’re still using – “Traditional measurement tools, such as impression, post-impression attribution, and click-through rate (CTR), handicap marketing managers and force upon them campaign measurement tactics that should have long been abandoned.”
Mashable: 8 Things You Should Know Before Building a Mobile App – “Here’s (almost) everything you need to know before you get started on your own app — and what I wish I knew before I got into the game.”
The Atlantic: Be Better at Twitter: The Definitive, Data-Driven Guide – “The Most Annoying Tweet Imaginable, in other words, would be overly long. It would contain stale information. It would #totally #overuse #hashtags. It would be excessively personal. It would be aggressively mundane. It would be whiny.”
BostInno: Best Practices for Posting Across Social Networks – “For every brand, business, and marketer, an important step involves evaluating prospective channels as conversation platforms. This process can be confusing, sometimes frustrating. How do you accommodate the different “personalities” of each social media network?”
Mashable: 5 Privacy Tips for Location-Based Services The year 2012 is certain to reflect U.S. consumers’ continued love affair with sophisticated smartphones and tablets, including their ability to run mobile apps using wireless location-based services (LBS).
Mashable: HootSuite Now Ties in Digg, InboxQ and Trendspottr Social media management dashboard HootSuite is adding three apps to its App Directory and releasing its Engagement API.
Pew Internet: Why most Facebook users get more than they give
Mashable: Twitter Rolls Out Expanded Brand Pages for More Companies Introducing Facebook-style brand pages for companies to customize and highlight content.