Social Media News

techPresident: HHS’ “Entrepreneur-in-Residence,” Todd Park, to Become Next White House CTO – The White House has announced that the Department of Health and Human Services’ Chief Technology Officer, Todd Park, will take that title again at the federal level as the next U.S. CTO. Chopra announced in late January that he would be stepping down and return to Virginia, but hasn’t yet said what he’ll be doing next. Park has described his role at HHS as that of an “entrepreneur in residence,” which meant, in practice, spending a lot of time working to change the way HHS handles data. Another White House official, Tom Power, will serve in another role that Chopra held, that of OSTP’s associate director for technology, until a permanent replacement is found.


Mashable:Google+ Executive to Critic: ‘Make Sure You’re Using It Correctly’ – “Google+ has more than 100 million active users, as long as you count them correctly. In a fireside chat at SXSW, Google+ Lead Vic Gundotra said Google’s social network enjoys 50 million users  who sign in once a day and 100 million who sign in once a month, calling it the “fastest-growing service we’ve ever seen at Google.” Those users, however, are not necessarily signing directly into Google +. Instead, they may be signing into one of the services “optimized for” Google+. This includes Gmail and YouTube. In other words, we still don’t have a hard number for Google+ activities. Gundotra defends this calculation.”


Social Media B2B:Drive B2B Channel Sales With Social Media Content – “Social media works best for B2B companies when people connect directly around topics they are passionate about. Connections work even better when no one in the group is pushing a particular agenda. This allows the focus of the communications to be around joint learning, which draws crowds, versus thinly disguised sales pitches, which drives everyone toward the metaphorical door.”