MarketingProfs: How to Create an Actionable Marketing Dashboard (and Why You Need One) – “To be truly accountable, marketing professionals need to periodically report on their performance and contribution. You are probably thinking, “We are reporting. We provide project status updates and use the reports generated by our marketing automation platform (MAP) and our customer relationship management (CRM) and sales force automation (SFA) platforms.”
Mashable: 5 Social Media Campaigns Rocking International Women’s Day – “We’ve rounded up some of the dynamic campaigns happening online, with the hopes of empowering women all over the world. Read about these five campaigns and tell us what you think of their efforts. Let us know in the comments if we missed any cool social efforts.”
Forbes: Convergence Is The Future Of Marketing – “Fragmentation is the new norm. Systems of the past aren’t the systems of the future. While the new thing is social media, you can’t breakout and beat your competition simply by focusing on Facebook and Twitter. Social is certainly one important part. The edge, however, is the complete opposite of the traditional advertising industry.”
Digital Book World: The Shiny New iPad: What it Means for Publishers — Apple’s announcement of the new iPad received a lot of attention today, but what does it mean for your business?
Fast Company: How To Market To Consumers With Social-Media ADD – “The most universal factor in marketing today is that consumers are busier than ever and their attention more taxed. While Esther Dyson points out that attention is not truly fungible, it serves as an outstanding macro indicator of today’s changes in consumer behavior. And any imbalance of this magnitude invariably results in a correction.”
Nielson Wire: Buzz in the Blogosphere: Millions More Bloggers and Blog Readers – “Blogs are sometimes overlooked as a significant source of online buzz in comparison to social networking sites, yet consumer interest in blogs keeps growing. By the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million only five years earlier in 2006.”
Wall Street Journal: Financing to Value Instagram at $500 Million – “Instagram is poised to raise a new round of financing that will value the popular photo-sharing application at as much as $500 million, people familiar with the matter said, despite some skepticism that the fast-growing company will find a way to make money. The potential new valuation—roughly 20 times what the fast-growing company was worth around a year ago—highlights the promise and pitfalls of technology start-ups that have built their business around users of mobile devices, such as Apple Inc.’s iPhone.”
eMarketer: More-Interactive Display Formats See Higher Engagement, Dwell Rates – “While the standard banner may be increasingly seen as an underperforming display format, research indicates other, potentially more intrusive formats will help advertisers see higher engagement in return for their efforts.”