Social Media News

Mashable: How to Track Your Website’s Content on Pinterest – “Pinterest is now one of the most efficient traffic sources, in some cases even surpassing networks like Twitter. Naturally, a lot of social media marketers are embracing Pinterest to increase social media reach and to drive traffic to their sites. In order to track what is being pinned from your site, and to engage with those pins further, try funneling that Pinterest content into a handy RSS feed.”


Wall Street Journal: Google Gives Search a Refresh  —  Google Inc. is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today’s technology and maintain its dominant market share.  —  Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links.


Mashable: SXSWi Award Winners Include Pinterest, Storify and a Few Surprises [PICS]


Brian Solis: Social media is about social science not technology – Unfortunately in new media, we tend to put technology ahead of people. Think about your current social media, mobile, or web strategy for a moment. Do you even know who you’re trying to reach? Do you know what customers or stakeholders expect or the challenges they face? Are you familiar with how they connect and communicate and why? Lastly, do you understand the journey they take to make decisions?


Mashable: YouTube ‘Suggested Videos’ Now Favor Longest-Watched – “YouTube has altered its suggested videos algorithm to favor videos that are watched for the longest periods of time. Previously, suggested videos — which appear as related videos on watch pages, or recommended videos elsewhere on — were served up based on the number of people who clicked on those videos. Now, YouTube videos that trigger the longest viewing times will be prioritized.”


AllThings D:Exclusive: Kevin Rose Will Join Google – “Digg founder Kevin Rose has been hired by Google, according to sources close to the situation. Rose’s mobile app incubator Milk yesterday announced it was shutting down its only product, Oink.”


The Atlantic OnlineHow Frictionless Sharing Could Undermine Your Legal Right to Privacy  —  You might not think about the Fourth Amendment while you’re using Facebook and other online tools, but you probably should.  —  You are no doubt familiar, now, with Facebook’s concept of “frictionless sharing.”


Mashable: Pinterest’s First Investor Explains the Secret to the Startup’s Success – ““I was Pinterest’s first investor.” That’s a sentence I bet you wish you could say. Here at SXSW, I find myself sitting opposite angel investor Brian Cohen who happily owns that distinction. In other words, he found, as he calls them, a couple of young guys from NYU (Ben Silbermann and Evan Sharp) at a business plan competition where angel investors “forage for new opportunities.” The rest is startup legend.”