GigaOM: Kony2012: new media success story or cautionary tale? — If it isn’t the most viral social media effort in recent memory, the Kony2012 campaign — launched last week by Invisible Children to spotlight atrocities by Ugandan warlord Joseph Kony — has to be a close second
Mashable: Facebook Now Has 3,000 Timeline Apps, Adds The Onion and Vevo – “Since Facebook‘s Open Graph became available just two months ago to Timeline apps, the social network has added nearly 3,000 of such apps, the company announced Monday at SXSW. Facebook added a slew of new apps today as well, including Foursquare, The Onion, Vevo, Nike and more.”
CMO.com: Mobile Apps: Strategic Imperative Or Costly Novelty? – “Apps are all the rage these days, so it’s no surprise marketers are looking toward them as a better means of engaging the increasingly mobile customer. But is an app right for your brand strategy? And if you decide to go that route, how can you be sure you’ve developed the right one?”
techPresident: Yes They Can: What Voters Have Lost and Campaigns Have Gained From 2008 to 2012 – Is the Internet empowering voters as much as it did in 2004 and 2008? Or have campaigns regained the upper hand, with their sophisticated use of data-mining? That was the question we debated Sunday afternoon in Austin, at the annual South by Southwest Interactive conference.
EPA.gov: Apps for the Environment: Lessons Learned – “This document describes EPA’s process and lessons learned in conducting the Apps for the Environment Challenge. It is intended for government agencies that are considering using a challenge to encourage software developers to make apps, and it could be useful to other parties as well. EPA’s Office of Environmental Information (OEI) is willing to meet with people to discuss these topics in more detail.”
Mashable: How to Track Traffic From Pinterest in Google Analytics – “But how many referrals does Pinterest generate? Are those visits valuable? Do they convert? Are they engaged? How many people use the “pin it” button on a site? Which pictures on a site are the most pinned and repinned? Here are four ways to measure Pinterest using Google Analytics.”