Mashable: 60 Minutes to a More Efficient Social Business Strategy – “This 60-minute audit is different from a full social business audit. You’re not looking deeply at goals, competitors, engagement rates, campaign efficiency, or ROI. The purpose of this is to address the kind of company maintenance issues that often get pushed off into the distance and are then forgotten. Addressing these small issues should help you build a better, more effective, and well branded social media presence. Here’s what you should cover.”
ZDnet: Five ways companies use social media and look like jerks – There are two main aspects to every business. The first is the essence of what the business does, the products it makes, the services it performs, the processes necessary to make those things happen. The other aspect is, well, everything else — everything from employment policies to marketing to company culture to social media.
Mashable: Mobile Advertising: 5 DIY Tips for Small Businesses – “Going mobile makes sense now more than ever. According to a recent Borrell Associates Inc. survey, 48% of SMBs said they are “somewhat likely” or “very likely” to incorporate mobile into their advertising spending this year. Yet, navigating the self-service market can be tricky. Here are five tips on what to consider as you make that decision.”
techPresident: Using Google Maps? You May Be Looking at a Home-Made Map – Google Earth is now using 45 maps from the Public Laboratory for Open Technology and Science, the group announced in an e-mail. The Public Laboratory is a community which develops and applies open-source tools to environmental exploration and investigation. This includes what they call “grassroots mapping” — using relatively low-cost tools like helium balloons and Flip cameras to create satellite imagery independent of big institutions or the government, which made a high-profile appearance along the Gulf Coast after the 2010 Deepwater Horizon oil spill.
Mashable: Google Adds a ‘Share’ Button for Google+ – “When your visitors come across something interesting on your site, sometimes you want to encourage a simple endorsement (like +1),” Google+ product manager Rick Borovoy wrote in a blog post introducing the new feature. “Other times, however, you want to help visitors share with their friends, right away. Today’s new Google+ Share button lets you do just that.”
ZDNet: Can Motorola Mobility’s Webtop bail out Google’s Chromebook? – Google may have this Chromebook thing all wrong. Luckily, Motorola Mobility, soon to be owned by Google, may have a better solution. It’s quite possible that Google’s Android plus Motorola Mobility’s Webtop solves the search giant’s Chromebook conundrum. TechRepublic’s Jason Hiner, writing on CNET News, provided an in-depth back story to Motorola Mobility’s Webtop.