Inc: 5 Signs You’re Out of Touch With Your Audience – “Here are five sure signs that you, or your organization, may be out of touch with the people or businesses that are buying your product or service:”
Mashable:How Google+ Can Succeed at Business Without Really Trying – “Many have already dismissed Google+ as a failed venture, but it would be premature to write off the network as a social experiment gone awry. Just as Gmail was key to Google’s enterprise play, Google+ is fast becoming the enterprise social networking tool of choice for savvy office workers.”
PEW Internet: The rise of e-reading — 21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them. (h/t Paul F at USPTO)
Mashable: Yahoo Then and Now: Diagnosing a Sad Decline – “I’ve been watching Yahoo for over 15 years. Back in the 1990s it seemed unstoppable. There was no Google and though many other sites were offering indexed searches of the Web, Yahoo’s approach, which was more of a directory (they actually used AltaVista’s index at one time), seemed to get that the Web is more than just a gigantic bucket of words, it’s content.”
Marketing Charts: Social Media Most Common Online Agency Service Offering – “83% of online marketing agencies offer social media marketing services, while an additional 7% plan to do so in the future, according to a HubSpot report released in April 2012.”
Mashable: Sheryl Sandberg Leaves Work at 5:30 Every Day — And You Should Too – “Facebook COO Sheryl Sandberg is familiar with the funny, uncertain feeling that comes with checking out soon after 5:00 to be with family, and although she used to worry about what others thought of her departure time (which is a completely reasonable hour to head home, by the way), she has finally reached a point where she can take off at 5:30 p.m. without the lingering concern of how others are perceiving her.”
techPresident: Let’s All Talk About Congressional Email – What is the flood of emails pouring into Congress doing to national politics? Matt Glassman, an adjunct professor of political science at Catholic University, thinks it might be creating reasons for individual members to focus less on local politics and more on attention-getting national issues.
Mashable: 10 Resume Tips for Technology Professionals – “Everyone can use a little help with their resume, especially if they’re pursuing a career in a highly technical field. These ten tips can help tech professionals optimize their resumes in order to nab that great gig.”
techPresident: Campaigns & Elections Magazine Announces ‘CampaignTech Innovators’ – Campaigns & Elections magazine has announced its 2012 CampaignTech Innovators in the areas of campaigns, advocacy, Capitol Hill and nonpartisan innovation. Candidates are nominated by their peers. The winners “all demonstrate a visionary approach to the future of digital politics and advocacy,” according to Campaigns and Elections. The recipients will officially receive the awards on April 19 at the CampaignTech Conference in Washington D.C., and most of the names will be familiar to regular techPresident readers.
ReadWriteWeb:Eye Movement Study Reveals Six Must-Know Things About Facebook Brand Pages – “The Facebook Timeline that brand pages were forced to switch over to last week is “flawed,” according to an eye movement study of six brand pages by SimpleUsability, with many of the new features going unnoticed or being misunderstood.”
MarketingCharts:Consumers Happier With Products Bought Online Than In-Store – “Looking at online feedback from both in-store and online shoppers, the company found that the average feedback rating among 19-24-year-olds was 4.48 for their online purchases, compared to 4.40 for their in-store purchases.”
SocialMediaToday: 3 Keys for the Content-Challenged – “Let’s take a look at three keys that will help you get a handle on the content process:”
SocialMediaToday: Social Media Marketing: Three Mistakes to Avoid in 2012 – “Unfortunately, there aren’t too many “gurus” who will warn you against what you shouldn’t do. Luckily for you, by the time you’re done with this article, you will know the three biggest mistakes you should avoid in your social media marketing efforts.”
SocialMediaToday: 19 Tools for Pinterest Pros – “Below are just a few of the tools and services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees.”
SocialMediaToday: 3 Ways to Maximize Your Network Relationships – “By maximizing your communication with potential clients and target markets, you will open several doors and in so doing, build greater opportunities for your business and for those on your network.”
SocialMediaToday: 3 Key Aspects of Facebook’s Timeline Format – “Here’s are 5 key aspects to check before you prepare to upgrade your pages to Facebook’s Timeline format.”